About Newberry Experience
An exceptional experience in more ways than one.
Newberry Experience is the UK’s premier luxury shooting experience, delivering world-class rifle shooting days for individuals, private groups, and corporate clients seeking something truly extraordinary.
Founded by British marksman and championship-winning instructor Ady Newberry, the brand was built on a simple idea: combine elite-level shooting with calm, immersive coaching to create an experience that goes far beyond pulling a trigger.
Today, Newberry Experience operates across exclusive UK locations including Lincolnshire, Lancashire, Bisley near London, and Wales — offering everything from accessible first-time shooting sessions to extreme long-range rifle experiences engaging steel targets beyond a mile.
Founded by a British Shooting Champion
At the heart of Newberry Experience is its founder, Ady Newberry — a former British soldier and multiple UK championship-winning competitive rifle shooter.
With decades of experience spanning military service, international competition, and elite firearms development, Ady has trained civilians, professionals, and protective teams from around the world.
Unlike typical shooting days, every experience is personally shaped by real championship pedigree — including victories at prestigious UK rifle competitions and years spent mastering Civilian Service Rifle and long-range precision shooting.
This depth of experience is what transforms a Newberry day from an activity into a genuine performance experience.
More Than a Shooting Experience
While many companies offer shooting days, Newberry Experience was created to deliver something deeper.
Clients regularly describe the experience as:
· A powerful mental reset
· A flow-state performance experience
· A rare blend of adrenaline and clarity
The act of slowing the mind, controlling breathing, and executing a perfect shot creates a level of focus most people rarely experience in modern life.
It’s why Newberry Experience attracts not just shooting enthusiasts, but entrepreneurs, athletes, and high performers seeking clarity under pressure.
Precision, Power, and Prestige
Newberry Experience is known for offering rifles and capabilities rarely available to the public in the UK, including:
· Military-grade precision rifles
· Extreme long-range shooting platforms
· The iconic .50 calibre sniper rifle
· Reactive steel targets at serious distances
Experiences are delivered across a curated portfolio of premium environments — from the rolling countryside of Lincolnshire and Wales to elite shooting grounds near London and historic ranges such as Bisley, the spiritual home of British target shooting.
Every event is delivered in a safe, professional, and highly controlled environment, with expert one-to-one coaching throughout.
Whether you’re a complete beginner or an experienced marksman, the experience is carefully structured to build confidence, skill, and unforgettable memories.
Built for Individuals, Groups, and Corporate Clients
Newberry Experience hosts a wide range of clients across the UK, including London corporate teams, international visitors, and private groups seeking exclusive countryside experiences.
Typical clients include:
· Corporate leadership teams
· High-net-worth individuals
· Luxury brand collaborations
· Private groups and milestone celebrations
· Professional and protective teams
From executive reward days near London to remote long-range adventures in Lancashire or Wales, every event is tailored to deliver something genuinely different.
The UK’s Premier Shooting Experience
Newberry Experience continues to set the benchmark for premium shooting experiences in the UK, combining:
· Championship-level instruction
· Exclusive locations across England and Wales
· High-end equipment
· Bespoke client experiences
Whether you’re looking for a unique day out, a corporate experience near London, or a deeper performance journey in the countryside
Newberry Experience delivers a shooting day like no other
